Mark R. Beveridge, CEO, has had a remarkable personal journey. A deep desire and relentless quest to enhance physical performance and healthspan, whether that is increasing strength, muscle, losing body fat or to simply live longer. Despite a successful career leading major companies and traveling the globe, Mark faced a turning point in his life as he neared 40. Despite being in good shape, he found himself pre-diabetic and struggling with stagnation in his fitness and health journey.
Determined to take control of his future, Mark immersed himself in the world of fitness and wellness, reading every book he could find and consulting with industry leaders, scientists and strength and conditioning coaches. His medical doctors provided strategies and prescribed medications, however, Mark needed something more – a solution that made sense. He embarked on a mission to discover how the best in the world — elite athletes, special forces and those living long, healthy lives — optimize their health.
This quest led him to seek out world-class professionals and assemble a team that shared his vision. Through this journey, Mark transformed his own health, and now in his early 60’s, he is in the best shape of his life, often outdoing his younger friends in sporting activities and healthspan bio-markers.
Inspired by his personal success, Mark wanted to create a system that offers the same precision-based, cohesive approach to enhance physical performance and healthspan that was once reserved for top-tier individuals. At Cuesz, they focus on removing guesswork and providing a fast-tracked path to optimizing physical performance and healthspan. Applying their science-based methodology, Cuesz transforms human physiology by increasing strength, lean muscle mass, and VO2 max as just some of the key predictors of high-performance and longevity. Mark’s mission is to bring these world-class health and performance strategies to those with the desire to optimize their life – in how they want to look, feel and perform.
Mission Statement and Development
What is Cuesz?
Cuesz is committed to enhancing physical performance and healthspan. As pioneers in remote 1:1 customized training, we utilize an integrated, state-of-the-art platform to deliver personalized sessions facilitated by world-class coaches and medical experts. Our science-based approach ensures precise dosage and stimulus, fast-tracking transformative results in how you look, feel, and perform. By leveraging cutting-edge technology, Cuesz provides tailored solutions that meet each individual’s specific needs, ultimately improving how one looks, feels and performs.
Vision and Leadership
What inspired you to co-found Cuesz?
In a world overloaded with information, we wanted to deliver a solution that removed the guesswork and provided a customized and precision-based approach to getting results. Our vision was to create a platform where individuals could receive expert guidance tailored to their unique needs, ensuring they achieve their health and fitness goals efficiently and effectively.
Member-Centric Approach
Cuesz has a unique, referral-only membership model. Why did Cuesz choose this approach?
Our focus is on achieving results for our members. By adopting a referral-only membership model, we ensure that we attract individuals who are genuinely committed to making life-changing improvements and are ready to trust the process. This approach allows us to deliver the highest standard of service, letting us deliver the personalized attention each member needs to succeed.
Elite Membership
Your member base includes high-profile business professionals and elite athletes. How does working with such a diverse and demanding clientele influence your approach to coaching and program development?
Working with a diverse and demanding clientele requires a flexible and highly personalized approach. Our programs are designed to cater to the unique needs of each individual, whether they are elite athletes aiming for peak performance or business professionals seeking to maintain their health amidst a busy schedule or even someone returning from an injury. We ensure that our coaching is adaptable and scalable, providing the necessary support and resources to meet the high standards and specific requirements of our members. It really is exciting to see members enhancing their lives from all ages and physical levels.
Personal Motivation and Challenges in a Saturated/Niche Market
As a CEO and leader in the health and fitness industry, what personal challenges have you faced, and how have they shaped your professional journey?
Having lots of cars on the road is good for all car brands, whether that is Aston Martin, Ferrari or even Volkswagen. It elevates the standards of the car industry, the same is true for the health and fitness industry. Ultimately, more people today are taking control of their future and that’s thanks to having access to systems and products in this field. This is a good thing for humankind. We have a unique and elevated offering that delivers life-changing results, which is a tremendous value as a product. It really is exciting, and we enjoy seeing this space grow in all areas as it is a noble cause. We are focused on enhancing our product and ensuring the value proposition is high. This mindset has helped us stay focused on our mission and continue to innovate in our approach.
Future Trends in Health and Wellness
Looking ahead, what trends do you foresee shaping the future of health and wellness, and how is Cuesz positioned to lead in these areas?
The future of health and wellness will be heavily influenced by advancements in research science and . Personalized medicine, genetic testing, and advanced health monitoring technologies will play significant roles. Cuesz is positioned to lead in these areas by continually integrating the latest scientific findings and technological innovations into our programs. Our commitment to research ensures that we stay at the forefront of the industry, providing our members with the most effective and cutting-edge solutions for their health and fitness needs.
Rewarding Work
Your journey from being a successful financial executive to becoming a leading advocate for health and wellness is truly inspiring. Can you share with us what initially motivated you to transition from your corporate career to focusing on health and fitness, and how that journey has impacted your life personally?
My transition from the corporate world to health and fitness goes back to our purpose of improving lives for the better. Witnessing the positive impact that a healthy lifestyle can have on an individual’s overall well-being inspired me to pursue this path. This journey has been incredibly rewarding, both personally and professionally, as I have been able to help others take control of their future.
For more information on Cuesz, please visit their website: https://cuesz.com/
Contact: membership@cuesz.com